TBADK will identify and analyze the value chain of your business for missing, weak, reasonably sound and strong links of the chain. We will give advice on how to improve the missing, weak and average links and advice on how to leverage the strong links as competitive advantages that can increase your earnings.
All businesses can be analyzed as a chain of events or processes that create a valuable end product for the customer.
If a link of the chain breaks or is missing, then the whole business can fail. An example of a missing link is a farm with no distribution--the crops rot on the vine or in the barn. (This actually happens and is happening in some countries.)
The distribution allegory is applicable to other businesses. What if your business had no advertising and not even a sign at your physical location. You could sit in your shop with the best services or products, and no one would buy them. Missing links are not common in most businesses --otherwise they would not be businesses for long. Most businesses rather suffer from weak links.
One missing link, however, that could kill a business is illegal or tortious policies. Though this is covered more under legal issues, the consequence of shutting down a business makes it equivalent to a vital but missing link in the value chain.
A weak link of the chain can cause bottle necks in your volume of production. Weak links can also weaken or destroy your competitive advantages. Examples of weak links are great products or services that no one wants because of awful customer service. Consider the medical doctor with the best skills but who insults you after making you wait hours. Such patients would seek a new doctor, so also customer will seek other vendors if your product or service is not supported with acceptable customer service.
Another example of a "weak link" would be insufficient or substandard marketing. One can have a great product or service, the ability to meet the need of many additional customers, but the message is not connecting with the customer. TBADK will analyze the marketing plan and suggest cost effective ideas to increase the reach and impact of the advertising dollar.
Every business will have a set of reasonably sound links--links that function adequately but do not give any competitive advantage over other businesses. Some of these, however, can be improved and made into money making or money saving elements of the business. TBADK will evaluate the total business value chain to find potential candidates.
A business should identify what strengths it has, or can acquire, and arrange the other aspects of the business to emphasize those strengths. Advantages links can anything from advanced technological skills to delicious food, to your location in beautiful Hawaii.
An example of a weak link that can be turned into a strong competitive advantage is one's internet presence. Consider a political candidate who wants to gain the voting population's attention on critical issues. Most politicians in Hawaii have poor internet presence. (Click here for the Hawaii Government's Site and see the many state senators and representatives that either have no web site or a poor web site.) A strong website that clearly communicated all the issues could be a competitive advantage to a new candidate. The candidate, however, would have to advertise the website to the voters through additional marketing.
Consider the restaurant that had both delicious food and a fantastic location. Perhaps these two advantages could be leveraged by offering new products, such as hosting wedding parties. Yet to achieve success, the restaurant would need to communicate the new product. Thus a marketing campaign that included a significant web presence would be needed in order to convert the two competitive advantages into additional revenue through hosting weddings.